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Jeremy “ShoeMoney” Schoemaker on Selling Early, Chasing User Growth and Knowing When to Exit

Jeremy “ShoeMoney” Schoemaker on Selling Early, Chasing User Growth and Knowing When to Exit

by Tomas Palazzo | Nov 5, 2026 | The Exit

About three months after Jeremy Schoemaker launched AuctionAds, an eBay advertising network, eBay called wanting to acquire it. A New York firm then offered to outbid eBay every time it made an offer, and Schoemaker agreed a deal over dinner, negotiating the numbers...
What Buyers Check Before They Pay: Natalia Zacharin on Preparing Your Business for an Exit

What Buyers Check Before They Pay: Natalia Zacharin on Preparing Your Business for an Exit

by Tomas Palazzo | Oct 26, 2026 | The Exit

When a buyer asks one of Natalia Zacharin’s clients for their financials, her firm’s first job is to normalize and explain the numbers. The team sits down with the seller and goes through every transaction, separating the real cost of running the business...
30 Years to Build, 3 Years to Unravel: Jeffrey House on Ace Cider’s $60 Million Exit

30 Years to Build, 3 Years to Unravel: Jeffrey House on Ace Cider’s $60 Million Exit

by Tomas Palazzo | Oct 19, 2026 | The Exit

Jeffrey House started in America with $1,000. Decades later, he sold Ace Cider, the brand he founded in 1993, to Vintage Wine Estates in 2021 for a figure he puts at close to $60 million. Within three years, the buyer had collapsed into what he calls the biggest...
Know Who You’re Selling To: What a PE Buyer Looks for — and How Sellers Should Vet Them Back

Know Who You’re Selling To: What a PE Buyer Looks for — and How Sellers Should Vet Them Back

by Tomas Palazzo | Oct 12, 2026 | The Exit

A sale to private equity is not only about whether your business clears a buyer’s screen. It is also about whether that buyer is the right partner for your management team, culture, and expectations after the LOI is signed. On Episode 317 of The Exit, host Steve...
The Quarter-Price Certainty Test: How to Model Life After the Sale So Owners Actually Exit

The Quarter-Price Certainty Test: How to Model Life After the Sale So Owners Actually Exit

by Tomas Palazzo | Sep 30, 2026 | The Exit

Stress had already pushed her husband to Florida. She was still running the company in Missouri — and she would not list. A broker brought in Elliot Omanson, managing partner and CEO of Alphi, who spent about fifteen minutes roughing out income, lifestyle, and legacy...
From Ethical Hacker to Multi-Million-Dollar Exit: Heath Adams on Scaling and Selling TCM Security

From Ethical Hacker to Multi-Million-Dollar Exit: Heath Adams on Scaling and Selling TCM Security

by Derrico Diamante | Sep 28, 2026 | The Exit

Building a business from scratch is a journey filled with trial, error, and unexpected pivots. But taking a boot-strapped side hustle, scaling it to over one million followers, and executing an eight-figure exit takes a deliberate strategy. In a recent episode of The...
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