Episode 147

Exiting to the Leading Sales Engagement Platform with Rod Feuer

This week on The Exit: Rod Feuer shares his journey, from pursuing awards and accolades, to finding creative growth that ultimately resulted in a successful exit. After an unfulfilling career in Wall Street, Rod found his passion creating products to help businesses grow. He left Wall Street and co-founded Costello, a technology company to help sales professionals manage deals more effectively. After a $1 Million raise, building a small team and creating a prototype, the company began to grow. At the two year mark they were nearing the end of their cash runway and found themselves at a fork in the road. Do they continue to try to grow on their own or look for an acquirer who could take their vision to new heights? Listen to find out how their exit resulted in their product reaching a larger audience and the challenges they faced throughout the exit process.

Rod Feuer is currently the Chief Product Officer of Service Management Group (SMG). SMG is currently creating a new customer experience platform for location-based businesses while Rod is leading Product Management, UX Design, Data Science, Engineering, Product Marketing, and Product Operations teams. In 2017 Rod Co-founded a company called Costello to build a product that helps sales professionals manage deals more effectively and guide them through critical moments of sales calls. In 2019 the company was acquired by SalesLoft and Rod joined as the VP of Product.

LinkedIn: https://www.linkedin.com/in/rodfeuer/ 

Rod’s Current Company: https://smg.com/

Twitter @Rodfeuer : https://twitter.com/rodfeuer 

For a Free Flippa Business Valuation: flippa.com/freevaluation


Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

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