Episode 98

Disrupting the Cocktail Industry with Frankie Snobel

This week on The Exit: If you are a fan of Negronis and Espresso Martinis, you will thoroughly enjoy this episode! Frankie’s passion for perfectly crafted cocktails pushed her to fill a gap in the industry, and create premium cocktails mixers in bottles. But to exit her business with a bang, she needed to take it to the next level. Listen to find out what Frankie did and how she sold for big dollars to Diageo.

Frankie has over a decade of experience working as a cocktail mixologist, journalist and presenter. She launched the world’s first “cocktail case” after spotting the gap in the home cocktail market, and she strategically pivoted into grocery and bars with her bottled cocktail mixers before the business was acquired by Diageo.

LinkedIn – https://uk.linkedin.com/in/frankie-snobel-7a850415
Website – https://www.frankiesnobel.com/
Instagram – @Frankie_snobel – https://www.instagram.com/frankie_snobel/

The Exit Meetups – https://flippa.com/the-exit-meetups/

The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

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