Episode 95

From Events to Entrepreneurialism with Eleonora Rocca

This week our host Steve McGarry sits down with Eleonora Rocca, the Founder of WomenX Impact and Co-Founder and Chief Marketing Officer for Horizone Group. The two start the show talking about her background in entrepreneurialism, and how creating a blog was at the beginning of it all. They talk about what it was like for her event brand Digital Innovation Days to grow at the rate that it did, and how the initial conversation about exiting began. Eleonora talks about the importance of really knowing your numbers in and out, and the details about your business that you may not always concern yourself with but might be very valuable to those interested.

Eleonora Rocca founded the annual Digital Innovation Days Event (Former Mashable Social Media Day) in Milan in 2014, which is now one of the largest Italian events about Digital Marketing, Social Media, and Innovation Topics. Eleonora is also the Co-Founder and Chief Marketing Officer for Horizone Group, which is a marketing company that provides strategic counsel on their clients’ marketing and brand strategies.

Instagram @Eleonora__rocca – https://www.instagram.com/eleonora__rocca/
Instagram @Womenximpact – https://www.instagram.com/womenximpact/
Website – https://www.womenximpact.com/en/
Website – https://www.horizone.group/


The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

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