Episode 125

Exiting to Samsonite After Selling 29 Million Bags with Jon Nordmark

Jon Nordmak was working at Samsonite in the 90s, for eight years Jon learnt about the bag business from the ground up and managed 21 different marketing and distribution channels. When the internet popped up, he was excited to talk to the CEO about this new distribution channel. But the CEO didn’t see the potential of selling bags online, so Jon quit to start eBags. Early on, eBags were focused on conversion, going from $13 to acquire $1 in revenue, to a low of 12c to acquire $1 in revenue in the first year. eBags had a number of acquisition offers but investors weren’t happy with the early offers. Seven years after their first offer, they finally exited to Jon’s previous employer, Samsonite. At the time of exit the business was generating $165MM in revenue with just 120 employees. Listen to find out about the challenges of working towards an exit for 7 years and why they should have taken the first offer to exit.

Jon Nordmark is the Co-founder and CEO of Iterate.ai (2013-now), and was the Co-founder and CEO of eBags. After selling 29 million bags (worth $1.6 billion), eBags was acquired by Samsonite in 2017. Iterate.ai’s goal is to speed up Digital Transformation in a modern way, while 90% of Iterate’s revenue comes from their patented drag-n-drop, low-code AI app platform called Interplay.

Website – https://www.iterate.ai/

Twitter @Jon_Nordmark – https://twitter.com/Jon_Nordmark

LinkedIn – https://www.linkedin.com/in/nordmark/ 


Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

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