Episode 117

$1.5B Unicorn Exit to Adobe with Scott Johnson

This week on The Exit: Scott had the elusive unicorn exit when he sold Workfront to Adobe for $1.5 billion. From teaching seminary, his career took a dramatic turn when he fell into marketing, before teaching himself to code in the very early days of the internet. He soon found himself frustrated with the administration of marketing, so Scott created Workfront, a project management software. Listen to find out how the business grew, eventually being acquired by Adobe in a 3 week negotiation.

Scott Johnson founded Workfront, which is now Adobe Workfront after the acquisition from Adobe for $1.5 billion. Adobe Workfront is the leader in enterprise work. What it provides to companies is a single system to support planning, collaboration, and governance to unlock organizational productivity and create exceptional experiences. Scott is now focused on his current company Motivosity. Their goal is to help companies drive engagement and retention by helping employees be happy about going to work with their best-in-class employee recognition software platform.

LinkedIn – https://www.linkedin.com/in/scottjohnsonutah/

Website – https://www.motivosity.com/

Website – https://business.adobe.com/products/workfront/main.html


The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/


Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

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