Episode 133

How to Exit for 10x Annual Recurring Revenue with Eddie Whittingham

This week on The Exit: When Eddie Whittingham left the police force to become a lawyer, he never expected to eventually leave law to start his own cybersecurity business, and then sell that business to Proofpoint, one of the biggest SaaS-based cybersecurity companies in the world. After just one day of work as a lawyer, Eddie knew law was not right for him so he set to work building his own business with the goal of matching his salary at the time. The Defense Works was a fraud prevention SaaS business, and with a focus on impeccable customer service and the goal of achieving almost zero churn, the business grew exponentially. After just 3.5 years Proofpoint reached out on LinkedIn with an acquisition offer. The result? An exit offer he couldn’t refuse for 10x the annual recurring revenue. Listen to hear the full story, as well as the three traits Eddie sees in all successful entrepreneurs.

Eddie Whittingham is currently the Founder of GoFounder. GoFounder is a company that provides the tools and training necessary for entrepreneurs to start and grow their dream businesses. GoFounder provides programs that are designed to help potential founders achieve their goals, regardless of their experience or expertise. Eddie was also the founder of The Defence Works before their acquisition by Proofpoint in 2020. Listen to Eddie and our host Steve McGarry’s conversation on this episode to find out more about Eddie’s exit! 

LinkedIn: https://www.linkedin.com/in/eddiewhittingham/

His current company: https://gofounder.com/

For a Free Flippa Business Valuation: flippa.com/freevaluation 


Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

You May Also Like