This week on The Exit: Adam started AdLibertas as a mobile advertising business, but after a few years, it was clear that scaling the business was hard, unless it pivoted. That’s when the company shifted focus from advertising to analyzing data to solve business problems for their clients. When it came to exiting the business, it was surprisingly easy to find a buyer. Branch, a Silicon Valley unicorn which is currently preparing for an IPO, had come to AdLibertas looking for a content partnership, but they quickly turned into a potential acquirer. When the founder of Branch wanted to get the deal done in 30 days, Adam never thought it would be possible. But the exit did happen in 30 days, and today, Adam continues to work with Branch as Head of Growth. Listen to uncover all the details.
Adam Landis is currently the Head of Growth at Branch and was the Founder & CEO at AdLibertas before its acquisition by Branch. The AdLibertas platform is a comprehensive way for app developers to combine, store, and report on app user data helping provide actionable insights for their entire organization. At Branch, they are transforming how brands and users interact across digital platforms. Branch’s mobile linking platform and measurement solutions power much of today’s mobile traffic and are trusted by over 75,000 mobile apps and many of the world’s largest brands to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
LinkedIn – https://www.linkedin.com/in/adlandis/
Website – https://www.branch.io/
Website – https://www.adlibertas.com/