This week on the Exit: When he was graduating, Beau’s profile said he could have been either a marketer, a park ranger or a pastor. Despite his appreciation for the outdoors, destiny unfolded in favor of marketing. A Fortune 50 Marketer with an incredible career spanning over 14 years, Beau has overseen over $250M of ads, and has orchestrated some of the most viral marketing campaigns in early 2000s. Beau experienced an exit and merge as an employee, and that was the push he needed to become an entrepreneur. So he moved back to Colorado, and started a marketing agency with his friend and business partner. While the initial two years didn’t unfold as planned, their perseverance yielded a remarkable outcome: the agency bloomed into a seven-figure enterprise. The duo found themselves receiving offers from their professional network. Tune in to discover the intricacies of exiting a marketing agency, navigating struggles and triumphs along the way.
Beau Haralson is the Co-Founder and CEO of ScaleThat, and Managing Partner at Fidelitas Development. At Fidelitas Beau advises on business strategy and creative direction for Ignis’ clients. Under Beau’s oversight, the Fidelitas+Ignis office in Boulder collaborates with Fidelitas HQ in San Diego. Fidelitas+Ignis has over $200 million in paid ads management experience and serves clients around the world. At ScaleThat, Beau is a driving force behind ScaleThat Select which is a select group of brands that qualify yearly to be directly supported by the co-founders of ScaleThat as they look for guidance in scaling their companies through their impressive and successful ad spending campaigns.
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