This week on The Exit: Mark Samuel shares his extensive background in consumer product-related industries, spanning over two decades. His first successful exit involved a meal management venture for sports’ enthusiasts. Mark meticulously scaled the business over a six-year period, cultivating a small yet reliable team of four. Faced with the pivotal decision of either adding more capital to scale the brand or pursuing an exit, Mark chose the latter, successfully selling the business to an established manufacturer. In this episode, Mark provides insights into the true essence of selling to a manufacturer. He delves into achieving the perfect sale, navigating the process of disconnecting from the business when necessary, and preparing an Ecom business for a successful exit.
Mark Samuel is currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks made from plant-proteins like peas, beans and brown rice. Mark was the Founder and CEO of Fitmark since 2012 and eventually sold the company in 2018, and he also founded the “Feel Good Challenge”. Which is a 60 day fitness and nutrition program for men looking to level up, and improve their life through a commitment to health and wellness.