Get a Free Valuation
Sell Now

  Subscribe: Apple Podcasts | Spotify | SoundCloud | Amazon Music

Episode 178

Soldier to Seller: Jon Caldwell’s Amazon Exit Story

This week on The Exit: Jon Caldwell, an entrepreneur who transitioned from the army to business, shares his journey from starting a pet supplements brand on Amazon to its successful exit. 

He highlights the importance of pricing strategies, noting how testing different price points was crucial for his product’s success. 

Despite facing challenges like inventory management and waiting for a TV show appearance, Jon’s persistence paid off when his business took off in sales and eventually gained the attention of the company that would acquire the brand.

For a full account of his journey and the valuable lessons he learned along the way, listen to the latest episode of the Exit.

Jon Caldwell is an entrepreneurial growth leader that has sold more than $23M of software, services, and physical products. Over the last decade, Jon has raised money, started and sold a company, built and led teams, and led revenue growth for companies in several industries. After his time in the Canadian military Jon created an Amazon business that after he scaled, he was able to exit from, and thus starting his entrepreneurial career. Jon currently is a consultant traveling the world while helping businesses with their B2B SaaS growth and achieving true revenue turnaround. 

LinkedIn: https://www.linkedin.com/in/jonmcaldwell/

Website: https://3victor.io/

X (Twitter): https://www.linkedin.com/in/jonmcaldwell/

YouTube: https://www.youtube.com/@JonCaldwell_

For a Free Flippa Business Valuation: https://flippa.com/exit

YOUR HOST

Steve McGarry

An entrepreneur, content creator, and investor based in sunny Tampa, Florida. In 2015, while living in San Francisco, Steve sold his first fintech startup LendLayer to Max Levchin’s (founder of PayPal) consumer finance company Affirm.

You May Also Like

Episode 212

The Exit

Jason Schappert, founder of MzeroA, shares his journey from flight instructor to successful entrepreneur, specifically discussing how he bootstrapped MzeroA, an online aviation education platform, from zero to an eight-figure exit over 16 years.

Jason highlights the challenges of disrupting traditional aviation education by moving ground school online, facing skepticism but ultimately proving successful.

Episode 211

The Exit

Wayne Zell, a renowned exit attorney, founder of Aspire to Exit, and CEO of Zell Law shares insights from his 44-year career in estate planning, exit planning, and business law, which he has also written about in his book, “Your Multimillion-Dollar Exit”.

Wayne emphasizes the importance of proper preparation for business exits, discussing key aspects such as valuation, personal financial planning, and management succession.

The conversation also touches on more complex considerations, such as the differences between strategic and private equity buyers and the complexities of stock purchases versus asset purchases.

Episode 210

The Exit

Simon Alex Bérubé, app entrepreneur, startup coach, and investor, shares the story of his transition from software engineering to founding a sleep improvement mobile app company that grew to 40 employees before being acquired by Teladoc after an eight-month exit process.

Simon emphasizes the importance of accurate and long-term forecasting, clean financials, organized documentation, and overall maintaining “a clean house” in preparing for an exit.

Regarding when to exit a business, Simon suggests that the best time to sell is during rapid growth with predictable forecasts.