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In this episode of The Exit: At just 17, Jeet Banerjee knew the 9-to-5 life wasn’t for him. In this candid and inspiring episode, Jeet joins Steve McGarry to break down his journey from teenage odd jobs to becoming a serial entrepreneur with multiple successful exits. He shares how he turned a basic web design hobby into a digital marketing agency, then parlayed that into a college admissions platform that reached 500,000+ users and was ultimately acquired for its rich dataset.
Jeet dives deep into:
- Why documentation and SOPs are essential—even if you’re not planning to sell (yet)
- How reaching out proactively (instead of waiting) helped him close an acquisition
- The untapped goldmine of customer data in eCommerce—and how he used it to scale a home décor DTC brand
- Why direct mail still works in the digital age
- His mindset on negotiation, knowing your walk-away number, and failing forward
- Plus, he closes with the advice he’d give his younger self—and anyone starting out: “Failure is just an event. It only defines you if you let it.”
Personal Bio:
Jeet Banerjee is a serial entrepreneur and digital marketing expert who has led multiple acquisitions in the tech and e-commerce spaces. Jeet is a TEDx speaker, has been featured in several major publications, and is an advisor/consultant to many well renowned companies. Jeet is extremely passionate about using his digital marketing expertise to help other brands and businesses find more of their target customers!
Jeet on LinkedIn: https://www.linkedin.com/in/jebanerjee/
Instagram: https://www.instagram.com/thejeetbanerjee/
The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/
