Days
Hours
Minutes
Seconds
Many founders believe that a clean financials are the only thing that sells a business. The reality? Financials get you to the table, but narrative closes the deal.
In this exclusive webinar, experts from Flippa and Pathos Communications pull back the curtain on how storytelling, third-party validation, and strategic communication materially impact your valuation and deal speed. Whether you are planning to exit in six months or two years, learn how to build demand before you go to market
| Photo | Name | Role / Company | Bio | Optional LinkedIn URL |
|---|---|---|---|---|
 |
Dominic Sullivan | Senior M&A Advisor, Flippa | Dominic Sullivan is a Senior M&A Advisor at Flippa, specializing in $1M–$50M digital asset transactions across SaaS, mobile apps, and e-commerce. With 8+ years of global M&A experience, he has advised on deals from $500K to $5B for private equity firms, strategic corporates, and high-net-worth individuals, closing 100+ transactions totaling $6.5B+ across 20+ countries. At Flippa, he leads the full M&A lifecycle from valuation and due diligence to deal structuring and SPA negotiations. | https://www.linkedin.com/in/dominic-sullivan-imaa-cmaa-63201a93/ |
 |
Omar Hamdi | Co-founder & CEO, Pathos Communication | Omar Hamdi is the Founder and CEO of Pathos Communications, a pay-on-results PR firm helping growing businesses get featured in major media without upfront retainers. He bootstrapped the company from zero to serving 7,000+ clients in 89 countries, ultimately taking it to an IPO on the London Stock Exchange. His focus is simple: help founders build credibility, attract buyers and investors, and increase business value through media coverage that actually drives results. | https://www.linkedin.com/in/omar-e-hamdi/ |
20260401
11 AM EDT
| Agenda Time | Agenda Title | Agenda Description |
|---|---|---|
| Narrative vs. Numbers | Why deals begin and end with narrative, and how it shifts buyer behavior from "skeptical" to "competitive." | |
| The Buyer’s Mindset | A deep dive into the four critical questions: Why are you selling? What is the growth plan? What are the risks? Is this business transferable? | |
| Building Credibility | Using PR and third-party validation to outshine "self-claims." | |
| The Art of Positioning | How to address risks and weaknesses honestly without killing the deal. | |
| The Exit Checklist | 5 steps to align your narrative with your financials. | |
| Live Q&A |
We understand that buying or selling a digital business isn’t easy. If you have any questions or require assistance, feel free to contact us anytime.
Search our knowledge base for answers to common questions.