About the Event

AI is rapidly reshaping how digital businesses are built, scaled, and replicated, creating both hidden risks and new opportunities for buyers. In this time, the biggest risk isn’t buying a bad business, it’s buying a business that looks good today but won’t hold up tomorrow.

In this webinar, Flippa and WebAcquisition break down how AI is reshaping digital M&A, the biggest hidden risks buyers are facing today, and what proper due diligence needs to look like in this new environment. 

You’ll hear directly from a due diligence expert and learn how to assess defensibility, validate real performance, and avoid overpaying for businesses that may not hold up post-acquisition.

 

Why Attend

  • Understand where buyers are most often misled in today’s AI-driven market
  • Focus on the key due diligence checks across SaaS, content, and eCommerce
  • Spot hidden risks that can reduce valuation or derail deals
  • Build a stronger framework for evaluating real performance and defensibility
  • Make more confident, well-informed acquisition decisions

Guest Speakers

PhotoNameRole / CompanyBioOptional LinkedIn URL
Mushfiq Sarker Founder and Lead M&A Advisor | WebAcquisition Mushfiq is the Founder & Lead M&A Advisor at WebAcquisition. He brings over 15 years of experience in mergers and acquisitions (M&A) of small and medium-sized businesses (SMBs), with a specific focus on online-based businesses including SaaS, eCommerce, media, digital, and Amazon businesses. His M&A firm, WebAcquisition, has conducted buy-side due diligence on more than $1 billion in business valuations across 500+ transactions since 2008. https://www.linkedin.com/in/mushfiqsarker/
Blake Hutchison CEO | Flippa Blake Hutchison is the CEO of Flippa, the largest global marketplace to buy and sell online businesses. He has led growth and commercial teams at some of the world's fastest growing companies including Xero, Luxury Escapes and Lonely Planet and regularly speaks on Leadership, Sales, Growth, Marketplaces and M&A. https://www.linkedin.com/in/blakehutchison/

Agenda

Agenda TimeAgenda TitleAgenda Description
How AI is changing digital business quality Shifts in buyer behaviour, challenges in verifying performance, and how “good deals” are being redefined today.
Where buyers are getting it wrong Common due diligence mistakes buyers are making and why traditional evaluation methods are increasingly falling short.
Breaking down risk by business type How risk varies across SaaS, eCommerce, and content businesses, and where buyers often confuse growth with true durability.
The modern due diligence framework A practical framework for evaluating digital businesses, including key questions to ask and how to assess real defensibility and sustainability.
Live Q&A

Date and Time

20260505
6 PM CT

Location

Online

Why Attend Flippa Events

Expand Your Network

Meet other like-minded entrepreneurs and business owners in your city. Share entrepreneurial ideas and experiences to expand your network and gain new insights about growing your business.

Plan Your Next Move

Chat with our expert Advisors about planning your Exit. Or if you’re looking to acquire your next digital asset, discover how to find the right online business for you.

Be Inspired

Set yourself up for success by hearing from entrepreneurs who have successfully bought and sold businesses on Flippa and get expert tips to boost your online visibility with Semrush.

Ready to Exit?
Sell Your Online Business With Flippa

Access expert guidance and the technology you need to list, market and close your deal.
Need Help?

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20260505
6 PM CT